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FOR IMMEDIATE RELEASE

Record Number of Entries in the 2001 Internet Marketing & Advertising Awwwards
Entries for the 2001 Awwwards have now closed, with a record number of entries delighting organisers.

SYDNEY, August 21, 2001 Entries for the 2001 Awwwards have now closed, with a record number of entries delighting organisers. Now in their fourth year, the Awwwards recognise achievements in Internet advertising and marketing, and are sponsored by Yahoo! Australia and NZ in conjunction with B&T Weekly.

"This is the first year that there has been an entry fee," said Nic Jones, Managing Director, Yahoo! Australia & NZ. "So with over 180 entries, at least 50 more than last year, it’s going to be a great showcase for the industry."

"By celebrating the best Australian work, it allows the industry to show rather than tell marketers how flexible, effective, targeted, measurable and valuable the medium is."

The entries are spread fairly evenly across the seven categories:

1. Most strategic integration of online media
2. Most strategic integration of online creative
3. Most creative use of the internet for the launch of a new product or service
4. Best online creative concept
5. Most innovative online media strategy
6. Best online promotion
7. Best Relationship Marketing
8. Winners will be announced at the 2001 Awwwards Presentation Night and Party on Thursday 4th October. Tickets are available online at www.yahoo.com.au/awwwards

Since their launch in 1998, the Awwwards have grown to achieve widespread industry recognition with over 100 entries and several-hundred key industry figures attending the event each year. Judges include industry leaders from companies like Yahoo! Australia & NZ, f2, ninemsn and News Interactive.

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About Yahoo! Australia & NZ

Yahoo! Australia & NZ is one of the most recognised Internet brands in the region. www.yahoo.com.au and the online auction site SOLD.com.au are part of the global network of Yahoo! sites. By working with leading local companies, Yahoo! Australia & NZ provides comprehensive and localised media, commerce and communication services to over four million Australians and New Zealanders each month. For marketers and businesses, the company offers intelligent, innovative and integrated marketing, selling and Internet broadcast solutions for maximum impact. Yahoo! Australia & NZ has offices in Sydney and Melbourne and can be found on the Web at www.yahoo.com.au and www.yahoo.co.nz.

About Yahoo! Inc

Yahoo! Inc. is a leading global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 200 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! is the No. 1 Internet brand globally and reaches the largest audience worldwide. The company also provides online business and enterprise services designed to enhance the productivity and Web presence of Yahoo!'s clients. These services include Corporate Yahoo!, a popular customised enterprise portal solution; audio and video streaming; store hosting and management; and Web site tools and services. The company's global Web network includes 24 World properties. Yahoo! has offices in Europe, Asia, Latin America, Australia, Canada and the United States, and is headquartered in Sunnyvale, Calif.

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For further information, photos or interviews, please contact:

Anna Featherstone Yahoo! Australia & NZ Tel: 02 8925 0100 or email:
pr@au.yahoo-inc.com

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