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News Interactive and ninemsn join B&T Weekly and Yahoo! Australia & NZ as Sponsors SYDNEY, September 18, 2001 News Interactive and ninemsn have joined with B&T Weekly and Yahoo! Australia & NZ as sponsors of the 2001 Awwwards. In their fourth year, the Awwwards recognise achievements in Internet advertising and marketing, and with a record number of entries - 198 - are set to acknowledge Australia's best online marketers. 28 industry judges deliberated over the shortlist of finalists which was announced today. "News Interactive is extremely pleased to join with B&T Weekly, Yahoo! and ninemsn to sponsor the 2001 Internet Awwwards. We view these Awwwards as an extremely important showcase of the Internet's ability to provide advertisers with a highly impactful medium for branding or call to action campaigns," said Warren Bright, Managing Director, News Interactive. "The industry as a whole is united in their support of these awards. It's a great opportunity for agencies, marketing directors and clients to see first hand how online advertising works and what fantastic advertising campaigns have been executed online, that have produced great results while not compromising creative or client needs," said ninemsn's Chief Executive Officer, Mr Steve Vamos. "This is the third year B&T Weekly has been involved with the Awwwards and every year they go from strength to strength," said B&T Weekly editor Lara Sinclair. "What's been very encouraging during the past 12 months is that marketers have really begun to seek out the most appropriate and creative ways they can utilise the Internet to achieve their marketing goals." "The Internet is here to stay as a marketing medium, and as the high quality of this year's finalists shows, when it's used well, it can achieve unique results," she added. "The list of finalists includes companies like Kelloggs, Nestle, Nokia, Volvo, Sony, Coca-Cola and Unilever," said Nic Jones, Managing Director, Yahoo! Australia & NZ. "It's obvious that big business is finding that online has big impact." The Awwwards is the Industry's biggest (and most enjoyable!) networking and social event. The Presentation and Party will be held on Thursday 4th October, starting at 6.30pm. Entry is by official ticket only. For more information and to purchase tickets before they are sold out ($55 each or $45 for 10 or more), head to www.yahoo.com.au/awwwards/presentation The finalists in the 2001 Awwwards are:
Category A - Most Strategic Integration of Online Media
Category B - Most Strategic Integration of Online Creative
Category C - Most Creative Use of the Internet For The Launch of A New Product or Service
Category D - Best Online Creative Concept
dietCoke/Coca-Cola South Pacific - Hyro New Media & VCD
Category E - Most Innovative Online Media Strategy
Mitsubishi - WSA Media
Category F - Best Online Promotion
EBay Australia and New Zealand - One Media
Category G - Best Relationship Marketing
About Yahoo! Australia & NZ Yahoo! Australia & NZ is one of the most recognised Internet brands in the region. www.yahoo.com.au and the online auction site SOLD.com.au are part of the global network of Yahoo! sites. By working with leading local companies, Yahoo! Australia & NZ provides comprehensive and localised media, commerce and communication services to over four million Australians and New Zealanders each month. For marketers and businesses, the company offers intelligent, innovative and integrated marketing, selling and Internet broadcast solutions for maximum impact. Yahoo! Australia & NZ has offices in Sydney and Melbourne and can be found on the Web at www.yahoo.com.au and www.yahoo.co.nz. About Yahoo! Inc Yahoo! Inc. is a leading global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 200 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! is the No. 1 Internet brand globally and reaches the largest audience worldwide. The company also provides online business and enterprise services designed to enhance the productivity and Web presence of Yahoo!'s clients. These services include Corporate Yahoo!, a popular customised enterprise portal solution; audio and video streaming; store hosting and management; and Web site tools and services. The company's global Web network includes 24 World properties. Yahoo! has offices in Europe, Asia, Latin America, Australia, Canada and the United States, and is headquartered in Sunnyvale, Calif.
Anna Featherstone Yahoo! Australia & NZ Tel: 02 8925 0100 or email: | |||