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FOR IMMEDIATE RELEASE

Yahoo! Australia & NZ Cars Flags Down Australian
Car Buyers with Great New Content

 

SYDNEY, December 12, 2001 - Yahoo! Australia & NZ and John Mellor's Automotive NetWorks have announced they are working together to offer users of Yahoo! Australia & NZ Cars (http://cars.yahoo.com.au) great new content including: comprehensive reviews of new and used cars, new car releases and reports, the latest breaking news from the car industry around the world, as well as driving tips and advice and simple explanations of motoring technical terms.

"We're delighted to be introducing this content for our users," said Peter Crowe, Producer, Yahoo! Australia & NZ Cars. "Automotive NetWorks is an independent, well respected provider of motor industry information, and the services they provide will really enhance our audience's experience. Researching a car with their content will make purchasing a motor vehicle through Yahoo! Australia & NZ Cars a much easier, faster, more enriching experience."

"It remains very clear from our search results that a huge number of people use Yahoo! to research all sorts of information about cars," said Crowe. "'Cars and related key words are consistent high-rankers in Yahoo! Australia & NZ's search resuts."

The chief executive of Automotive NetWorks, John Mellor, said: "The agreement means that many more car buyers will be exposed to high quality content designed to help them choose their next car. It's all about helping buyers make informed choices quickly."

The Yahoo! Australia & NZ Cars site was launched in January 2001 and enables people to buy, sell, research, get insurance for and communicate with others about cars. Fast and easy to use, the site draws together all the information people interested in cars need.

Yahoo! Australia & NZ has worked with carsales.com.au to make it easy to locate the largest number of new and used cars for sale around the country, as well as to economically list a car for sale on both sites. With links to major automobile associations, manufacturers, auctions of automotive accessories and in-depth motoring news coverage, Yahoo! Australia & NZ Cars is further organised into four major sections: Buy a Car, Sell a Car, Finance a Car and News & Reviews.

Yahoo! Australia & NZ Cars helps consumers make informed decisions by offering valuable product, pricing, and financing information. It's easy to find the site, just type cars.yahoo.com.au into your browser (no need for a www) or head to the home page at www.yahoo.com.au and click on the link to 'Cars'.

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About Yahoo! Australia & NZ
Yahoo! Australia & NZ is one of the most recognised Internet brands in the region. www.yahoo.com.au and the online auction site SOLD.com.au are part of the global network of Yahoo! sites. By working with leading local companies, Yahoo! Australia & NZ provides comprehensive and localised media, commerce and communication services to over four million Australians and New Zealanders each month. For marketers, government and businesses, the company offers intelligent, innovative and integrated marketing, selling and Internet broadcast solutions for maximum impact.Yahoo! Australia & NZ has offices in Sydney and Melbourne and can be found on the Web at www.yahoo.com.au and www.yahoo.co.nz

About Yahoo! Inc
Yahoo! Inc. is a leading global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 210 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! is the No. 1 Internet brand globally and reaches the largest audience worldwide. The company also provides online business and enterprise services designed to enhance the productivity and Web presence of Yahoo!

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Yahoo!, Yahoo! Australia & NZ, and the Yahoo! logo are trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

For further information, photos or interviews, please contact:

Anna Featherstone Yahoo! Australia & NZ
Tel: 02 8925 0100
or email: pr@au.yahoo-inc.com

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