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FOR IMMEDIATE RELEASE

Number Portability made Easy thanks to Yahoo! Australia & NZ
Don't have a head for numbers? Well thanks to Yahoo! Australia & NZ Mobile you don't need to!

SYDNEY, October 16, 2001 Don't have a head for numbers? Well thanks to Yahoo! Australia & NZ Mobile (http://mobile.yahoo.com.au) you don't need to! Yahoo Australia & NZ's Mobile site now features information that can help you find out all the latest on number portability, saving you from spending hours on hold and your lunchtimes in mobile phone shops.

The Yahoo Australia & NZ Mobile Consumer Guide to Mobile Number Portability is supplied by InfoChoice and explains the ins and outs of mobile number portability, how it works, your rights, issues to be aware of and how to make the most of it.

On a lighter note, if you're happy with your provider, but not your ringtone, the Yahoo! Australia & NZ Mobile site lets you add a personal touch with a choice of hundreds of different ringtones that can be downloaded for a small fee.

"Having a personalised ringtone makes recognising your mobile's ring a lot easier, and it's a whole lot of fun! The top three tunes people are currently downloading include Angel by Shaggy, Mission Impossible by Lalo Schifrin and Let's Get Married by Jagged Edge," said Rachel Watt, Senior Producer, Yahoo Australia & NZ.

Those wanting something a little more discreet than a ringtone can download a logo - a graphic image that can replace mobile service carrier text on a phone's screen. There's a huge range of logos from which users can choose ranging from racing cars to romantic hearts and flowers.

Another creative way of communicating with friends is by sending a picture message - a graphic that can be used with a short message to make your communication as original as possible. Whether it is romance, love, fun or a special occasion you can now express yourself all through your mobile.

At Yahoo! Australia & NZ Mobile you can also find out all the latest in mobile news, as well as information on how to use and set up a WAP phone. You can even buy new and used phones and accessories on Yahoo! Australia & NZ Shopping and SOLD.com.au.

Number portability information, ringtones, picture messages, operator logos and all the latest information on your mobile phone will never be the same again thanks to the ever-growing and integrated array of tools and content provided at the Yahoo! Australia & NZ Mobile site.

Simply head to http://mobile.yahoo.com.au (no need for a www), or go to the front page of Yahoo! Australia & NZ (www.yahoo.com.au) and click on the link to 'mobile' under the search box.

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About Yahoo! Australia & NZ
Yahoo! Australia & NZ is one of the most recognised Internet brands in the region. www.yahoo.com.au and the online auction site SOLD.com.au are part of the global network of Yahoo! sites. By working with leading local companies, Yahoo! Australia & NZ provides comprehensive and localised media, commerce and communication services to over four million Australians and New Zealanders each month. For marketers, government and businesses, the company offers intelligent, innovative and integrated marketing, selling and Internet broadcast solutions for maximum impact. Yahoo! Australia & NZ has offices in Sydney and Melbourne and can be found on the Web at www.yahoo.com.au and www.yahoo.co.nz

About Yahoo! Inc
Yahoo! Inc. is a leading global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 210 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! is the No. 1 Internet brand globally and reaches the largest audience worldwide. The company also provides online business and enterprise services designed to enhance the productivity and Web presence of Yahoo!’s clients. These services include Corporate Yahoo!, a popular customised enterprise portal solution; audio and video streaming; store hosting and management; and Web site tools and services. The company’s global Web network includes 24 World properties. Headquartered in Sunnyvale, Calif., Yahoo! has offices in Europe, Asia, Latin America, Australia, Canada and the United States.

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Yahoo!, Yahoo! Australia & NZ, and the Yahoo! logo are trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

For further information, photos or interviews, please contact:

Anna Featherstone Yahoo! Australia & NZ
Tel: 02 8925 0100
or email: pr@au.yahoo-inc.com

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