Return to Press Releases

FOR IMMEDIATE RELEASE

Personalise Your SMS Messages with Yahoo! Australia & NZ Three new SMS services give mobile phone buffs more fun with their phones.   SYDNEY, 9 October 2002 - With mobile phone mania continuing to dominate many age groups, mobile phone fans will be sure to embrace Yahoo! Australia & NZ's fun, new SMS and mobile phone services - Text Scroleys, Logo Composer and M-Cards. The new services can be found at Yahoo! Australia & NZ Mobile (http://mobile.yahoo.com.au). "Yahoo! Australia & NZ continues to be an innovator in providing fun and relevant mobile phone services for consumers," said Rachel Watt, senior producer at Yahoo! Australia & NZ. "The new Text Scroleys, Logo Composer and M-Card features take SMS to the next level, allowing people to add personality to the messages they send to friends and family." Text Scroleys To liven up what may be a dull message, mobile phone users can go to Yahoo! Australia & NZ Mobile and choose from a number of cute, quirky picture Text Scroleys to send with their own text. Or if they really want to impress their friends, animated Text Scroleys, which move as the user scrolls down the screen, are also a great way to send unique SMS. Basic Text Scroleys are also available, giving users a series of pre-composed, text-only messages to send - ranging from general greetings, love notes, tongue-in-cheek romance messages and comical quips. To get Text Scroleys, consumers simply go to Yahoo! Australia & NZ Mobile, choose which Text Scroley they want and collect it by dialling a 1900 number and following the prompt. Text Scroleys are powered by iTouch and cost only $2.50 per Scroley - the cost of dialling the 1900 number. Logo Composer Displaying a text or image logo on a phone screen is one way to add some extra character to a person's phone. However, with so many people downloading the same logos, it's getting harder to be an individual. Luckily, Yahoo! Australia & NZ Mobile has come to the rescue with its new Logo Composer feature. Logo Composer, powered by iTouch, lets consumers create their very own personalised logo, which is sure to set them apart from everyone else. To compose a logo, mobile phone fans can go to http://mobile.yahoo.com.au, click on the Logo Composer link, and use the design tools provided. Once the logo is completed, an ID number will be issued. Designers can then telephone a designated 1900 number ($2.20 per call), enter their ID, and the logo will then be SMSed to their phone. M-Cards Building on the ever-popular trend of sending digital greeting cards via email, Yahoo! Australia & NZ has brought the concept to mobile phones. Yahoo! Australia & NZ M-Cards is a brand new service that allows phone users to send personalised greetings to friends via SMS. Mobile phone socialites can select from a number of fun and frivolous M-Card containing a combination of pictures and text from a series of categories including Birthday, Weddings, Love, New Baby, Party and more. Once they have selected the M-Card they wish to send from the website, mobile phone fans can add their own personalised message and preview their special card. The website then issues a personal ID and gives the 1900 number that users are required to telephone. Simply enter the user ID and the number of the person who is to receive the SM and Bob's your uncle. This service is powered by iTouch and will cost greeters $3.30 for their dose of mobile madness. Yahoo! Australia & NZ Mobile Yahoo! Australia & NZ Mobile provides mobile phone fans with a broad range of mobile phone information and service offerings. In addition to personalising SMS messages with Text Scroleys, Logo Composer and M-Cards, consumers can also download the latest ringtones, find information on new mobile phone equipment, try out other SMS services and even auction off their old phones. Telstra Mobile customers also have the option to sign up for Yahoo! Messenger for SMS, which allows them to send Yahoo! instant messages from their mobile phones to anyone logged on to Yahoo! Messenger and vice versa. To find Yahoo! Australia & NZ Mobile simply type http://mobile.yahoo.com.au into your browser or go to the Yahoo! Australia & NZ homepage (http://www.yahoo.com.au) and click on the "Mobile" link. * ends * About Yahoo! Australia & NZ Yahoo! Australia & NZ is one of the most recognised Internet brands in the region. www.yahoo.com.au and the online auction site SOLD.com.au are part of the global network of Yahoo! sites. By working with leading local companies, Yahoo! Australia & NZ provides comprehensive online products and services to over four million Australians and New Zealand consumers and businesses each month. For marketers, government and businesses, the company offers intelligent, innovative and integrated marketing, selling and Internet broadcast solutions for maximum impact. Yahoo! Australia & NZ has offices in Sydney and Melbourne and can be found on the Web at www.yahoo.com.au and www.yahoo.co.nz. ### Yahoo!, Yahoo! Australia & NZ, and the Yahoo! logo are trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners. For further information, photos or interviews, please contact: Carly Morrison or Sonia Fedele @ MacSween Communications Tel: 02 02 9327 4333 Jennifer Hwang or Francesca Nickson @ Yahoo! Australia & NZ Tel: 02 8925 0100 or email: pr@au.yahoo-inc.com Copyright © 1994-2002 Yahoo! Inc. All Rights Reserved.