Australian Idol Fans Ignite the Web
Yahoo!'s Official Australian Idol Web Site Scores a Touchdowwwn!
SYDNEY, 30 September 2003 - Australian Idol is a hit for Channel 10 and Grundy, and it's an online hit too with more and more Australians devouring information about the show online. The official online home of the show, created and managed by yahoo.com.au, is located at australianidol.yahoo.com.au and offers news, photos, contestant information, videos, recaps, polls, competitions and plenty of interactive features.
Latest Statistics
For the last two weeks "Australian Idol" has been the most searched for phrase by Australians on www.yahoo.com.au and www.yahoo.com. In the last week alone (19-25 Oct), online fans have viewed:
- More than 3 million* page views (not including the official group + chat room)
- More than 200,000* video streams
The Official Yahoo! Group for the show now has more than 8,500 members. In addition, more than 50+ other Yahoo! Groups have been set up by fans to support their favourites.
In the most recent online poll for the show, the following question was asked:
"Why do you watch Australian Idol?"
Of the 14,729 responses so far, the votes were as follows:...
The singing
The drama
The judges
The hosts
The voting and interactivity
Contestant information | 77%
7%
5%
4%
3%
2% | 11376 votes
1056 votes
766 votes
730 votes
450 votes
351 votes |
Top Ten Ringtones downloaded from the Australian Idol site week of 19-25 Oct
Already Gone
Every Little Step
Too Close
You're The Voice
Unbreak My Heart
Predictable
Take Me Back
What About Me?
When A Man Loves A Woman | Powderfinger
Bobby Brown
Next
John Farnham
Toni Braxton
Delta Goodrem
Noiseworks
Moving Pictures
Percy Sledge |
"We've seen a surge in people visiting the site, and more and more people wanting to have their say about their favourites," said Leanne Sheraton, marketing & sales director, Yahoo! Australia & NZ. "It's a really engaged audience and latecomers to the series are finding the site offers them a quick way to get up to speed with the show everyone's talking about."
Australian Idol is a Grundy Television production for Network Ten. To visit the Australian Idol site, go to www.yahoo.com.au and type in Idol, or head straight to australianidol.yahoo.com.au
-ENDS-
About Yahoo! Australia & NZ
Yahoo! Australia & NZ (www.yahoo.com.au) is one of the most recognised Internet brands in the region. www.yahoo.com.au is part of the global network of Yahoo! sites. Yahoo! provides comprehensive online products and services to over four million Australian and New Zealand consumers and businesses each month.
For further information please contact:
Anna Featherstone
Yahoo! Australia & NZ
02 8925 0100
Copyright © 1994-2003 Yahoo! Inc. All Rights Reserved.
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