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February 13, 2009

Yahoo!7 leads in TV, again

Yahoo!7 has retained the number one position for TV websites in Australia* following the launch of its new platform yahoo7.com.au/tv The new TV platform includes a range of new websites to support some of Australia’s favourite TV programs.

New websites have been launched for Home and Away, Grey’s Anatomy, All Saints, Sunday Night, Desperate Housewives, Packed To The Rafters, Brothers & Sisters, LOST and The Morning Show.

“With 1.5 million browsers**, 20 million page views and over 1.2 million video streams each month Yahoo!7 continues to be Australia’s favourite online TV experience,” said Kristin Carlos, Head of TV, Yahoo!7.

Additional advertising formats have been launched with new high-impact take-overs allowing brands to extend their reach from TV to the web.

ENDS

*Source:Nielsen NetView – Broadcast sub-category (ad-supported) January 2009 ** Source: Yahoo! Internal Data, January – December 2008