Comeback Queen Britney Spears has retained the top spot she claimed in 2007. From self-saboteur and unstable parent figure to caring mother and reformed party girl, Britney has retained her position as the most searched on celeb.
At the young age of 28, Heath Ledger was gone too soon. The greatest games on earth continued their appeal in Beijing. Yummy mummies Angelina Jolie and Jessica Alba may be less controversial than Britney, but like her, they're always sought after. Stephanie Rice emerged from the pool to enter our collective imagination as the 'Golden Girl', winning several gold medals for Australia.
World news proved concerning. The global economic downturn has everyone talking 'recession', with financial markets hitting new lows. Americans elected Barack Obama as their first Black president. Australians' interest in this U.S. election was in part fuelled by Sarah Palin. Natural disasters hit with the Chinese earthquake and the Burma Cyclone causing many deaths. Meanwhile, at the heart of attempting to answer the big scientific questions was the Large Hadron Collider (LHC); a mass scientific experiment sparking both anxiety and anticipation.
| OVERALL | |
| 1. Britney Spears | Self-saboteur no more. Not that she ever went away but Britney's back with a new, improved version of herself. |
| 2. Heath Ledger | The death which shocked the world and at only 28 gone too soon. |
| 3. Beijing Olympics | The world was entranced with the Beijing Olympics with China turning on a mass spectacle for the world. |
| 4. Angelina Jolie & Jessica Alba | Australians are equally enamoured with these two yummy mummies. |
| 5. Stephanie Rice | Australia's golden girl found gold medal success and a potential new boyfriend in swimming sensation Michael Phelps. |
| 6. Global economic downturn | The effect of the global credit crisis sent ripples of shock around the world. |
| 7. U.S. election | Australian interest was at an all time high for this election - partly fuelled by the colour Sarah Palin lent to the campaign trail. |
| 8. Chinese earthquake | Devastating earthquake in Sichuan measuring 8 on the Richter scale, which killed tens of thousands of people and left millions homeless. |
| 9. Burma Cyclone | Tropical cyclone Nargis caused the worst natural disaster in the recorded history of Burma (officially known as Myanmar). |
| 10. Large Hadron Collider | Many were concerned the world would end as a result of the Large Hadron Collider scientific experiment. |
Britney is a powerful one-woman conglomerate who has effectively created a brand and turned it into a cultural phenomenon. The chasing pack sees celebrities such as Angelina Jolie, Miley Cyrus, Jessica Alba, Jennifer Aniston, 'High School Musical 3' cuties Vanessa Hudgens and Zac Efron, as well as Megan Fox, Katie Holmes, and power tot Suri Cruise fuelling users' voracious appetite for celebrity gossip. Who they're seeing, what they're eating, the intense fascination with celebrity culture continues unabated. Though Britney is still on top of the Search pile, the younger celebs (aka Miley Cyrus, even Suri Cruise!) are gaining ground - and power.
| CELEBRITIES | |
| 1. Britney Spears | The newer, calmer version of Britney holds almost as much interest as the trashier version of herself but users nationwide continue to speculate on how long it'll be before she suffers her next melt down. |
| 2. Angelina Jolie | The seductive Angelina, one half of the powerful Brangelina brand, proves good looks, lots of children and a humanitarian quest to rescue the world, one child at a time, is a winning combination. |
| 3. Jessica Alba | This pouty star remains consistently popular, year in, year out, though she is seen wearing more of a smile since the birth of her daughter Honor. |
| 4. Miley Cyrus | The precocious 15 year old star of 'Hannah Montana' is constantly sought after in search. |
| 5. Jennifer Aniston | Jen Aniston gets her own back by seeing John Mayer and others. |
| 6. Vanessa Hudgens | The beaming face and luscious locks of this 'High School Musical 3' cutie are loved by cameras everywhere. |
| 7. Zac Efron | The world's hottest teenage pin-up boy - enough said. |
| 8. Katie Holmes | The subject of 'Free Katie t-shirts' (alluding to her highly scrutinised marriage to Tom Cruise), is a paparazzi favourite. Asserting her independence by moving to New York to perform on Broadway has undoubtedly buoyed the 'Free Katie' proponents. |
| 9. Megan Fox | The up and coming star is known to many as the new Angelina Jolie. |
| 10. Suri Cruise | This toddler is constantly surrounded by paparazzi and holds her own among the adult celebs. |
Heath Ledger's premature death rocked Australians to the core. Kevin Rudd solidified his position as the new progressive PM with the Sorry speech where he apologised for the Stolen Generation. The detention of convicted terrorism supporter Australian David Hicks by the U.S. Government in Guantanamo Bay and protracted legal process drew widespread criticism.
Pleasure turned to tragedy in the Sydney Harbour boat crash. Americans may have had Watergate but Iguanagate kept Australian journalists busy writing about the alleged altercation between MPs and staff of a Gosford nightclub.
The TV series 'Underbelly', depicting Melbourne's almost decade long gangland wars, was enmeshed in a real life legal quagmire, whilst criminal Tony Mokbel was a fugitive until his recapture in Athens. The Iraq War prompted further anti-war sentiment, and the Catholic faith took centre stage with World Youth Day and the visit from Pope Benedict XVI to Sydney. Meanwhile, Australian motorists continued to be outraged with escalating petrol prices.
| AUSTRALIAN NEWS | |
| 1. Heath Ledger death | The Australian icon died in New York on 22 January 2008 after suffering an accidental overdose of prescription medication. |
| 2. Sorry speech | PM Kevin Rudd apologised to indigenous Australians for the Stolen Generations |
| 3. David Hicks | March 2008, gag order applied by the Guantanamo military commission is lifted; he moves from SA to NSW. |
| 4. Sydney Harbour boat crash | Five people killed when a fishing boat hits a pleasure craft. |
| 5. Iguanagate scandal | Controversial behaviour by MP Belinda Neal and John Della Bosca on September 8 at a Gosford nightclub, Iguanas Waterfront Bar. |
| 6. Underbelly | Finally premieres in Victoria following lifting of a court injunction. |
| 7. Tony Mokbel | Gangster extradited from Greece in May |
| 8. Australian troops in Iraq | Australia removes 550 troops from Iraq ending its combat operations. |
| 9. World Youth Day | Pope Benedict XVI joins the celebrations in Sydney. |
| 10. Petrol prices | Although petrol prices have recently started to ease, the cost of petrol proved a constant source of discussion throughout 2008. |
It was hard to initially imagine how the U.S. sub-prime mortgage crisis could impact Aussies, however, Australia is now ensnared in the global financial turmoil. Users' general curiosity about the unstable financial markets turned to preoccupation with how to survive the downturn at an individual level, with searches on personal budgeting escalating.
As the financial panic developed the Australian dollar tumbled as investors sought safety in U.S. treasury bonds, gold, and strong currencies such as the Yen.
Australia seems better placed than most to weather the downturn, with the Australian Government recently taking the extraordinary step of guaranteeing deposits held in all Australian banks, building societies and credit unions and, so far, escaping a vicious bursting of the housing bubble. Suddenly, the strains caused by high oil prices earlier in the year seem a long time ago.
| ECONOMY | |
| 1. Credit crunch | Australians felt the effects of the global credit crunch with banks tightening up lending practices because of turmoil on financial markets. |
| 2. Recession | Fears of the dreaded "R" word continue to haunt the Australian economy. |
| 3. First Home Owner Grant scheme | The dream of owning one's home seemed to move further away from the average Australian's grasp but potential buyers were buoyed by the announcement of extra funding for home buyers. |
| 4. Oil prices | Although oil prices have recently tumbled, high prices caused much pain to Aussie motorists for large parts of the year. |
| 5. Stock market | As share prices plunge, rows of red figures have been a common site on stock market screens around the world. |
| 6. ASX | The Australian sharemarket has been through a rollercoaster ride. |
| 7. Australian housing prices | Some life is expected to return to the ailing real estate sector with industry analysts suggesting Australian house prices are unlikely to slump and signs of growth in demand emerging. |
| 8. Australian dollar | A collapse in commodity prices has seen investors punish the Australian dollar, with the currency reaching new lows against the US dollar. |
| 9. Foreign exchange rates | Online demand for currency converters online is at an all time high as travellers weigh the cost of travelling overseas. |
| 10. Personal budgeting | A must in these hard economic times! |
Many of these celebrities and public figures died well before their time. There was perhaps no greater surprise than the tragic death of Heath Ledger who was cut off in his prime after his accidental overdose on prescription medicine. Cancer support advocate Jane McGrath died leaving behind a devastated husband in Australian cricket fast bowler Glenn McGrath and their two young children.
Another shocking death was the suicide of 'All Saints' actor Mark Priestley who committed suicide after battling depression. Expectation turned to agony and grief after Britt Lapthorne's body was found in Croatia. Old 'blue eyes', movie star Paul Newman, died from battling complications arising from lung cancer. Explorer Sir Edmund Hillary died of heart failure at the age of 88. Levi Kereama, a contestant on the first Season of Australian Idol along with Guy Sebastian, died after falling from a hotel balcony.
Rob Guest aka, the 'Phantom of the Opera' shocked the musical theatre industry with his death. The beautiful but fragile Ruslana Korshunova died when she fell from the ninth-floor of her New York American apartment. Meanwhile, actor and comedian Bernie Mac died on August 9, 2008 of complications due to pneumonia
| FAREWELLS | |
| 1. Heath Ledger | Died on Tuesday 22 January this year at only 28 years of age. |
| 2. Jane McGrath | Tireless cancer campaigner and beloved wife of Australian cricket fast bowler Glenn McGrath, who died in June this year. |
| 3. Mark Priestley | Australian "All Saints" actor Mark Priestley, 32, jumped to his death from the 22nd floor of a Sydney hotel. |
| 4. Britt Lapthorne | Online interest was high in Britt's potential whereabouts until the tragic turn of events led to finding Britt's body |
| 5. Paul Newman | Hollywood legend dies leaving behind a devastated long-term wife in Joanne Woodward |
| 6. Sir Edmund Hillary | Will be forever remembered as the man, along with Sherpa Tenzing Norgay, who conquered Mt Everest. |
| 7. Levi Kereama | Former Australian Idol star, Levi, died after falling from the balcony of his hotel room in Brisbane. |
| 8. Rob Guest | Popular stage and TV actor in Australia. Played the Phantom for seven years in the stage version of 'Phantom of the Opera'. |
| 9. Ruslana Korshunova | 20-year-old Russian model who committed suicide in New York |
| 10. Bernie Mac | Actor and comedian suffered from sarcoidosis, an inflammatory lung disease but ultimately died from pneumonia. |
The 2008 Summer Olympic Games, officially known as the Games of the XXIX Olympiad, took place in Beijing, People's Republic of China, from August 8 to August 24, 2008. A total of 10,500 athletes competed in 302 events in 28 sports. The Games were hosted in a total of 37 venues including 12 newly built venues.
The choice of China as a host country drew the ire of the international human rights community and certain politicians concerned about China's poor human rights record. In the end, the Games saw 43 new world records and 132 new Olympic records. A record 87 countries won a medal during the Games and Chinese athletes won 51 gold medals altogether.
Michael Phelps broke the record for most gold medals in one Olympics and most career gold medals for an Olympian. Usain Bolt secured the prestigious "World's Fastest Man" title by setting new world records in the 100m and 200m dashes. The following Olympians proved popular online for a combination of athletic prowess, good looks and potential scandal.
| OLYMPIANS | |
| 1. Stephanie Rice | Won three gold medals, and broke two world records. She also split from her boyfriend Eamon Sullivan just before the Olympics and was reported to have been kissing Michael Phelps at the closing ceremony. |
| 2. Michael Phelps | Won the most gold medals in a single Olympics with eight golds for the US swim team. |
| 3. Eamon Sullivan | Former boyfriend of Stephanie Rice and disappointed in the 50m freestyle. He was favoured to win but only managed 6th. |
| 4. He Kexin | Allegations abounded that this Chinese gymnast was underage. |
| 5. Emma Snowsill | Aussie triathlete won gold at the Beijing Olympics |
| 6. Matthew Mitcham | Dramatic last dive saw him snatch the gold medal. |
| 7. Usain Bolt | Devastated the field with new world records for the 100m and 200m track races. |
| 8. Liu Xiang | Chinese hurdler who withdrew from his 110 metre hurdle race with a tendon injury. |
| 9. Janos Baranyai | Agony for Hungarian weightlifter who dislocated his elbow. |
| 10. Leryn Franco | Paraguayan Olympian who specialises in the javelin throw but it was Leryn's hot looks that proved popular with searchers. |
The Olympics stole many of the sporting highlights of the year, however, annual events such as the Australian Open and Melbourne Cup were still eagerly anticipated. Marion Jones stunned people with her shock confession of steroid use. Winner of the Australian Open Women's Singles title, Maria Sharapova, proved a centre court hit for her fashion sense and beauty as much as for her tennis skills. Other sporting highlights included the Socceroos, who continued their quest for qualification for the 2010 World Cup.
| SPORTING MOMENTS | |
| 1. Beijing Olympics | Golden moments for Australian Olympians, especially Stephanie Rice. |
| 2. Australian Open | One of the four Grand Slam tennis tournaments held each year. This year's singles winners were Novak Djokovic and Maria Sharapova. |
| 3. Maria Sharapova | Winner of the Australian Open Women's Singles title. |
| 4. Indian Premier League | The new 20-20 league draws cricket stars with the big bucks and big hitting on offer. |
| 5. Melbourne Cup | The race that stops the nation is won by thoroughbred race horse 'Viewed'. |
| 6. Brownlow Medal | Adam Cooney of the Western Bulldogs takes this year's prize by just one vote. |
| 7. Australian Grand Prix | British driver Lewis Hamilton, who is dating Pussycat Doll Nicole Scherzinger, tops the winner's podium in the first race of the 2008 season. |
| 8. Anthony Mundine | Relinquished his WBA Super Middle-weight title to avoid fighting his mandatory challenger Mikkel Kessler in May 2008. |
| 9. Marion Jones | Former track and field star is sentenced to six months in jail for steroid use and lying to federal agents. |
| 10. Socceroos | After last year's disappointment in the Asian Cup, the Socceroos make a positive start to World Cup qualification under coach Pim Verbeek. |
Despite the difficult economic times, Australians proved altruistic and compassionate with a keen interest on everything from the HIV/AIDS pandemic and AIDS orphans overseas to the problem of bullying in schools. Concerns about climate change were also brought into sharp focus with the release of the Garnaut Report. The key recommendation was for Australia to implement an Emissions Trading Scheme.
The issue of violence against women, both as part of the domestic violence scene, and minority religions, was brought into focus, and war in Sudan and the Democratic Republic of Congo continued to produce stark images of refugees. Religious freedom is still an issue in many parts of the world and mandatory detention is seen as an outrage by Australians who want to see the end of this system in Australia.
Debate continues over paid maternity leave and questions of morality come into play when discussing the issue of capital punishment. The eternal quest for poverty reduction continued with Australians hopeful the world would go a long way towards meeting the Millennium Development Goals.
| SOCIAL ISSUES | |
| 1. HIV/AIDS | Casualties from the AIDS pandemic has been likened to the equivalent of 20 fully loaded jumbo jets crashing daily for a year. |
| 2. Climate change | Concerns about the environment continue to mount |
| 3. Violence against Women | Domestic violence in Australia continues to be a focus of issues related to violence against women. |
| 4. Bullying | From cyber bullying to bullying in the school ground, this burgeoning problem has received Governmental intervention to educate everyone on the issues surrounding bullying, harassment and violence. |
| 5. Mandatory detention in Australia | From Villawood to concern for the plight of refugees around the world, Australians showed their caring side. |
| 6. Global conflicts | Examples include war in Darfur (and ensuing humanitarian crisis), humanitarian aid in the Democratic Republic of the Congo and the ongoing debate on the war in Iraq. |
| 7. Persecution of minorities | Systematic abuse of an individual or group of individuals as a response to their religious beliefs and/or alliances. |
| 8. Paid maternity leave | Debate surrounds the issue of how much paid maternity leave Australian women should be entitled to. |
| 9. Capital punishment | Bali bombers execution helped spark debate on this issue with many news articles and polls on whether the death penalty was appropriate justice or the ultimate denial of human rights. |
| 10. Poverty reduction | The Millennium Development Goals (MDGs) are eight international development goals that 189 United Nations member states and at least 23 international organisations have agreed to achieve by the year 2015, with poverty reduction one of the key aims. |
The release of the iPhone 3G saw keen shoppers frantically searching for information on the multimedia smartphone. The latest incarnation of the iPod Nano transfixed everyone and soon it seemed everybody had one of these bright coloured gadgets. With the launch of the Wii, Nintendo found the key to motivating couch potatoes, incorporating a fitness component into their gaming products. Car GPS units were a huge hit with the cool, calm voice directions cutting out the in-car squabbling.
Nokia's N95 was a highly lusted after item this year. The Nintendo DS Lite was a hit with for the gamer with an artistic edge, whilst the Sony PlayStation never loses its pulling power with every release proving popular. The Motorola Razr V3 is the fashionably slimline camera that can even fit in a ladies wallet and the Dopod 838 seems perfect for the modern executive on the run.
| PRODUCTS | |
| 1. iPhone 3G | The latest must-have gadget. Everyone wants an iPhone. |
| 2. iPod Nano | Apple can seemingly do no wrong as the appeal of iPod only continues to grow. |
| 3. Nintendo Wii | The clever people at Nintendo combined gaming fun with getting fit and a whole lot more. |
| 4. Car GPS systems | The ultimate driving tool/companion. |
| 5. Nokia N95 | This clever little camera phone includes features such as portable media player as well as offering e-mail, web browsing, local Wi-Fi connectivity and sms. |
| 6. Nintendo DS Lite | The dual-screen handheld game console is a more slimline design appealing to gamers with a sense of aesthetics. |
| 7. Sony PlayStation Portable (PSP) | A handheld game console. |
| 8. Panasonic Lumix | The digital camera revolution continues. |
| 9. Motorola RAZR V3 | Fashionable and thin mobile camera phone. |
| 10. Dopod 838 | Busy professionals love the pocket PC phone with sliding keyboard which surfs the internet and downloads emails. |
The desire to be healthier and to make better lifestyle choices is coupled with the quest to de-stress without breaking the bank in these hard economic times.
Discovering better lifestyle choices and choosing budget-conscious getaways has been reflected in Search this year with people looking to save some dollars while still taking time out to enjoy life.
Topics have ranged from mental health issues to domestic travel hotspots designed to keep one's bank balance in shape.
We've located your favourite health and travel searches for the year:
| HEALTH | |
| 1. Lemon detox diet | The never-ending quest to be healthier sees the lemon detox diet at the top of the health Searches heap. Although popularised by celebs in recent times the diet itself has been around for a while. |
| 2. Online calorie counter | This handy way of monitoring one's calorie intake throughout the day is as far away as the nearest keyboard. |
| 3. Head lice | A perennial concern for parents. |
| 4. Hay fever | Hay fever sufferers are using the net as a tool to unearth more information about symptoms, diagnosis and management |
| 5. Quit smoking | One of the hardest habits to quit but online support and information helps to build success. |
| 6. Anxiety disorders | With Australians working longer hours and the global economic downturn, stress is on the rise and with it a plethora of searches on dealing with anxiety. |
| 7. Type 2 diabetes | Linked to rising rates of obesity in Australia. |
| 8. Asthma | Wider prevalence of asthma with searches focusing on prevention, diagnosis and treatment. |
| 9. Oral health | In this era of cosmetic dentistry, fear of the dentist has been replaced with the desire for healthy, shiny white pearlers. |
| 10. Homeopathy | A form of alternative medicine, whose types of remedies are always popular in Search. |
| TRAVEL | |
| 1. Gold Coast | Renowned for its popular surfing beaches and sunny subtropical climate, the Gold Coast is dominated by high-rise apartment buildings and busy nightlife. |
| 2. Noosa | Pristine beaches and Noosa's natural heritage has proven a haven, particularly for weary folks from the Southern states. |
| 3. Apollo Bay | Along the beautiful Great Ocean Road lies this coastal town in south-western Victoria |
| 4. Surfer's Paradise | Everyone dreams of more time on Australia's favourite beach - 'Main Beach', Surfers. |
| 5. Melbourne | This eclectic, cosmopolitan city previously dubbed 'the world's most liveable city', proves a cost-effective destination for budget-conscious travellers. |
| 6. Alice Springs | At the heart of this Central Australian locale is the boundless desert landscape, remote Aboriginal communities and cavernous gorges. |
| 7. Port Douglas | Sophisticated Queensland resort, treasured for its beaches and proximity to the Great Barrier Reef. |
| 8. New Zealand | Sometimes cheaper to fly to New Zealand than Perth, New Zealand is popular in Search all year round. |
| 9. Vietnam | Avid cycling enthusiasts flock to Vietnam for its famous cycling tours. |
| 10. Europe | The historical lure of Europe kept this continent in the top 10 despite a general trend to domestic holidays. |